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FEATURE

Filter Ad Searches by Creative Format

Filter ad searches by creative media type—including image, video, carousel, and collection—to isolate specific ad formats for focused analysis.

See example

What This Feature Does

  • Allows users to filter the ad library to show only specific media types.
  • Supports filtering by image, video, carousel, and collection formats.
  • Enables focused analysis of format-specific creative strategies and tactics.

How It Works

1
Select one or more media type options from the main search filter panel.
2
The ad library results will update to display only creatives that match the selected format(s).
3
Media Type Filters can be combined with any other search filter, such as advertiser, keyword, or platform.

Who This Feature Is For

Best For

  • Creative strategists studying the narrative structure of video ads.
  • Designers analyzing visual hierarchy and composition in static image ads.
  • E-commerce managers researching product presentation in carousel and collection ads.
  • Media buyers comparing the tactical approaches of different ad formats.

Not Ideal For

  • Conducting a broad survey of an advertiser's entire creative mix without format distinction.
  • Analyzing the proportional media mix of an industry or advertiser.

Practical Use Cases

Isolating video ads to study hooks, pacing, and storytelling techniques.
Finding single-image ads to analyze messaging hierarchy and visual contrast.
Analyzing carousel ads to understand proof stacking and product sequencing strategies.

Limits & Boundaries

  • !Filters apply to the primary media type of the ad creative.
  • !Availability of specific formats like 'Collection' may vary by ad network.