GLOSSARY

Ad Marketing Glossary

Clear definitions of advertising and creative-research terms used across AdLibrary.

A

AI Slop

AI Slop refers to the mass-produced, low-quality, and often nonsensical content generated by artificial intelligence, typically created to exploit algorithms for views and engagement.

Ad Intelligence

Ad intelligence is the process of collecting, analyzing, and acting on advertising data from the market to inform strategic decisions.

B

Brainrot

Brainrot is a colloquial term describing the perceived negative effects on cognitive function, such as a shortened attention span, resulting from excessive consumption of low-quality online content.

D

Dead Internet Theory

The Dead Internet Theory is a concept suggesting that the internet is no longer dominated by genuine human activity, but instead consists mainly of bot activity and algorithmically generated content.

Terms link to relevantfeaturesanduse cases.