Behavioral Targeting

Behavioral targeting uses data about a user's past actions — website visits, content consumption, purchase history, app usage — to serve more relevant ads. Unlike demographic targeting, it focuses on what users do, not who they are.

How It Works

• A user visits a product page on your site
• Tracking pixels or cookies capture this behavior
• The user is added to a behavioral audience segment
• They see relevant ads as they browse other sites or apps

Why It Matters

Behavioral targeting delivers the right message at the right moment. It powers retargeting, lookalike audiences, and intent-based advertising.