Cost Per View (CPV) is the price you pay each time someone views your video ad. The definition of a "view" varies by platform — YouTube counts a view after 30 seconds (or the full ad if shorter), while other platforms may count shorter engagements.
CPV = Total Ad Spend / Number of Views
CPV is the primary metric for video advertising campaigns, especially on YouTube and TikTok. Tracking CPV helps you understand the efficiency of your video content and compare performance across platforms.
