An ad format with built-in forms that capture leads without leaving the platform.
Lead ads are ad formats on Meta, LinkedIn, and TikTok that include in-platform lead generation forms. Users can submit their information (name, email, phone) without ever leaving the app, reducing friction and increasing conversion rates.
By eliminating the redirect to an external landing page, lead ads remove the biggest source of drop-off. Mobile users especially benefit from the seamless, fast experience.
