LinkedIn Ads is the advertising platform for LinkedIn, the world's largest professional network with 900M+ members. It offers unique B2B targeting based on job title, company size, industry, skills, and seniority — data no other platform has.
Ad Formats
- Sponsored Content: Native feed ads (single image, carousel, video)
- Message Ads: Direct InMail to user inboxes
- Dynamic Ads: Personalized ads using profile data
- Text Ads: Simple sidebar ads
- Lead Gen Forms: In-platform lead capture
Key Metrics
- Average CPC: $5–$12
- Average CPM: $30–$80
- Average CTR: 0.4–0.6%
