A marketing funnel is a strategic model that visualizes the customer journey from initial brand awareness to final purchase. It typically divides the process into stages such as awareness, consideration, and conversion. This framework helps advertisers identify where potential buyers drop off and optimize strategies to improve overall conversion rates.
A marketing funnel is a model that represents the customer journey from initial awareness to final purchase and beyond. It's typically divided into stages: Top of Funnel (TOFU) for brand awareness, Middle of Funnel (MOFU) for consideration and education, and Bottom of Funnel (BOFU) for conversion.
Each stage requires different ad strategies, messaging, and creative approaches. Cold traffic enters at the top, warm traffic sits in the middle, and hot traffic at the bottom is ready to buy.
Understanding the marketing funnel is essential for structuring your ad campaigns effectively. Without a funnel-based approach, you'll either waste budget showing conversion ads to people who've never heard of you, or only run awareness ads without capturing demand. A well-built funnel moves prospects through cold traffic → warm traffic → customer, maximizing the value of every advertising dollar.
