ACC, standing for Awareness, Comprehension, and Conversion, is a marketing framework that outlines the key stages a consumer progresses through in their journey towards making a purchase.
ACC stands for Awareness, Comprehension, and Conversion — a framework for structuring advertising campaigns across the marketing funnel.
ACC aligns naturally with campaign structure — create separate campaigns for each stage with appropriate targeting, creative, and KPIs.
ACC helps advertisers avoid the common mistake of running only conversion campaigns. By structuring campaigns across all three stages, you build a sustainable pipeline where awareness feeds comprehension, and comprehension feeds conversion. This approach scales better than pure prospecting because it warms audiences before asking them to buy.
