Cost Per Lead (CPL) measures how much you spend to generate one lead from your advertising campaigns. It is calculated by dividing total ad spend by the number of leads generated.
CPL = Total Ad Spend / Number of Leads
CPL helps marketers evaluate the efficiency of lead generation campaigns across channels. A lower CPL means your campaigns are generating leads more cost-effectively. Compare your CPL against industry benchmarks and your CAC to ensure profitability.
