Dividing a target audience into distinct groups based on shared characteristics.
Audience segmentation is the process of dividing your total addressable market into smaller, more specific groups based on demographics, behavior, interests, or purchase history. Effective segmentation allows you to create more relevant ad creatives and messaging for each group.
Segmented campaigns consistently outperform broad campaigns. By matching your message to a specific audience segment, you increase conversion rates and lower CPA.
