Broad Targeting

Broad targeting means running ad campaigns with minimal demographic, interest, or behavioral restrictions — often just setting country and age. You let the platform's machine learning algorithm find the best users to show your ads to based on your conversion data.

Why Broad Targeting Works in 2026

• Platform algorithms have gotten significantly better at finding converters
• Privacy changes have degraded detailed targeting data
• Broad audiences give the algorithm more room to optimize
• Advantage+ campaigns are essentially broad by design

When It Works

Broad targeting works best when you have strong pixel data (50+ weekly conversions), diverse creative, and a product with wide appeal. It struggles for niche B2B or highly specialized products.