Advertising delivered through internet-connected television devices and streaming services.
Connected TV (CTV) refers to advertising on television content streamed over the internet — through smart TVs, streaming sticks (Roku, Fire TV, Apple TV), and gaming consoles. CTV ads appear within streaming content on platforms like Hulu, Peacock, Tubi, and programmatic CTV networks.
Unlike traditional TV buying, CTV allows audience segmentation, frequency capping, and real-time measurement. You can target by demographics, interests, and behavior, then measure actual view completion and conversions.
