Building a shared library of ad examples is crucial for team alignment and creative inspiration. AdLibrary allows users to save ads to a personal library, organize them into folders, and share them with team members or clients to streamline collaboration.
This use case is for marketing teams, creative agencies, and media buyers who collaborate on ad creative strategy. It's ideal for creative directors who need to build mood boards, performance marketers who want to share competitor examples with their team, and account managers who need to get creative approval from clients.
Collaborating on ad creatives is often a disjointed process. Teams rely on sending screenshots over Slack, pasting links into documents, or building slide decks. This approach is inefficient, difficult to keep organized, and prone to losing valuable context. There's no single source of truth for creative inspiration, leading to miscommunication and a slower creative development cycle.
AdLibrary streamlines creative collaboration with its integrated Personal Ad Library and sharing features. Users can build a centralized, organized repository of winning ads directly within the platform. By creating folders for specific campaigns, competitors, or creative angles, teams can maintain a structured swipe file. The ability to share a direct link to an ad—complete with all its data and analytics—ensures that everyone, from copywriters to clients, is looking at the same information, simplifying feedback and approval loops.
By following these steps, your team will establish a streamlined workflow for creative research and collaboration. You will have a perpetually updated, organized swipe file that serves as a single source of truth for ad inspiration and competitor analysis. This leads to faster creative briefings, better team alignment, and ultimately, more effective ad campaigns.
